Polish your prose, rejuvenate your reports or create/curate your copy?

Proofreading and copywriting for creative entrepreneurs and values-driven organisations.

Cover photo by Content Pixie for Unsplash

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Copywriting for Your Website: Begin Here
Copywriting for Your Website: Begin Here

For many entrepreneurs or community-initiative founders, the process of writing your own website copy can be daunting. If you aren’t a natural writer, you may not even know where to start. If you picked up insecurities about your writing ability along your journey, your lack of writing confidence could be holding you back, too. There might be a chasm between your desire to present your business in its most polished light, and what you believe you can do. You’re not alone: many professionals feel the same.

But you’ve got this, and I’ve got you. Here’s my simple guide to on how to start.

8 minute read.

Photo by Lea Dubedout for Unsplash.



Kmellia: A Subtle Sense of Class
Kmellia: A Subtle Sense of Class

It’s not a secret that French women are known for their effortless sophistication, and through KMELLIA, creative entrepreneur and founder, Camille Collison, is bringing this ease and beauty (two of my cherished values) to busy Mamas and others everywhere, with her high quality knitted chouchou.

Each chouchou is made of ethically farmed Australian Merino wool and is perfect for creating a classic chignon in seconds.

What distinguishes a chouchou from a scrunchie, and how did this simple concept become a high-class rising brand?

8 minute read



Copywriting for Your Website: Why Entrepreneurs Need to Care
Copywriting for Your Website: Why Entrepreneurs Need to Care

Entrepreneurship, or starting your own community initiative, can be overwhelming.

And if you're a carer or a parent, you've got extra balancing challenges. 

So, as a mama-preneur, even though I ‘m a copywriter and proofreader, I completely understand why many people either knock up their website copy quickly, or don't bother at all.

Worryingly, doing this (or not doing it...) costs your business more than just money. But there is peace to be had. 

Read on to find out how.

5-minute read.


South West Artisans and Agriculture are Celebrated at the Peel Produce Market
South West Artisans and Agriculture are Celebrated at the Peel Produce Market

There are many gorgeous markets popping up in and around Rockingham at this festive time of year, and that’s wonderful, but there’s one market which celebrates local artisans, farmers, and small businesses all year round — Peel Produce Market.

Image created from photos sourced from the Peel Produce Market’s Instagram account.

Read on to discover the vision behind this beloved local event that champions sustainability and community.

Come and Meet Nature at Naragebup
Come and Meet Nature at Naragebup

Naragebup is a serene space in Rockingham, WA where you can partake in natural learning at your own pace. This environmental centre in Rockingham was built using sustainable practices, in the most organic way. Come visit Naragebup to get up close and personal with chickens, lizards and sea life; have a coffee whilst browsing local artist's wares; and leave with native seedlings and organic cleaning products, at a steal of a price. Bring your curiosity, and your own containers and bags.

Image sourced from Naragebup’s Facebook page. Read on to discover how Naragebup got its name and its connection to Nyoongar language.

Sensitivity and Inclusion in Copywriting, Content Creation and Editing
Sensitivity and Inclusion in Copywriting, Content Creation and Editing

Sensitivity and inclusivity are an important part of content creation. There are many different interpretations of sensitivity, even within the same dictionary.

One of these definitions that I resonate with deeply, is ‘…an ability to understand what other people need, and be helpful to them’.

Sensitivity, Cambridge Dictionary website, accessed 13 February 2024.

Head here for a succinct introduction.

Ellie’s: Local, Fresh and Friendly
Ellie’s: Local, Fresh and Friendly

Do you know the story behind the name of Port Kennedy’s favourite family-friendly, eco-friendly, pet-friendly café?

There’s a sweet and sentimental reason why Kylie, the owner and operator, subconsciously chose this name.

Dragonflies, which feature in their logo, symbolise new beginnings, and though Ellie’s Café has been open for 10 years last August, their logo is perfect for the fresh energy flourishing there right now.

Read on to find out more.

Creating Magic Memories at MagicBarn Fairy Garden
Creating Magic Memories at MagicBarn Fairy Garden

Did you know that the MagicBarn Fairy Garden is the *only* fairy garden in all of Western Australia? Maybe that’s why we antipodeans travel from all directions to visit.

Would your inner child like to relax and play, alongside your actual child(ren)? Read on to discover the sweet, many of them handmade, delights that Annette and Brian Kent, the creative entrepreneur couple behind the MagicBarn Fairy Garden, have in store for you, now and in the future.

Why Do I Support You, Local Creatives and Communities?
Why Do I Support You, Local Creatives and Communities?

Image by Annie Spratt for Unsplash

There are many posts on why supporting local businesses is important, and I back their messages entirely. The post I have just written, however, is a little different.

I am fully committed to reducing my carbon footprint and to spending my money intentionally, in line with my values.

But that’s not what my latest blog is about. This is a little more personal. If you’re interested in how content creation, creative-and community-minded entrepreneurship, and community development can work together to bring about a holistic, nourishing way to work, please read on.

What does Proofreading have to do with Slow Living and Mindset?
What does Proofreading have to do with Slow Living and Mindset?

What do slow living and mindset have to do with proofreading?

It turns out that they are integral to writing polished copy which showcases your creative offerings and writing a moving and effective documentation in the most authentic way possible.

When you’ve worked hard and poured your heart and soul into your writing, when you are on a deadline, when you truly desire to connect with your audience and call them to action, it’s very easy to hit send or publish straight away.

But slowing down, cultivating an attitude of mindfulness, and putting some breathing space between you and your work can be so much more productive in the long-run.

Read more here.

A group of young entrepreneurs sit at a wooden table, type on laptops and brainstorm together.

Hi, I’m Jodie and I want to help you live a life that you love, locally. A Mama of one, I’m also passionate about supporting people and organisations who choose a regenerative business model. If you are driven by your values and believe your business should light up yours and other people’s worlds, then I want to work with you!

My copywriting and proofreading services help you polish your own authentic voice to connect with your ideal clients and reach your dream goals. Head here to find out more!

I also love shining a light on the creative- and community-minded entrepreneurs and community initiatives from our very own shore, in and around Rockingham WA, who help us live a life we love, locally. Do you know someone or something who fits this description? Please email me at jodie@southernharbour.org to let me know.

Learn More
A powerful wave crashes against a man-made stone wall, towering above it in a tower of water, as a blonde woman, small as a doll, looks on.

Word of the Week:

Nepenthe:

(Noun) Something that can make you forget grief or sorrow.

Beloved by poets such as Edmund Spencer and Edgar Allan Poe, the word nepenthe comes from both Latin and Greek origins and its first known use was in 1577. It’s in part derived from penthes, which means, aptly, grief, and is sometimes referred to as a magic potion or elixir capable of easing a troubled mind.

Sources: Merriam-Webster & Online Etymology Dictionaries.

Photo by Shana Van Roosbroek.