Artificial Intelligence, or Natural and Human? Challenge post two.
Have you read Challenge post one yet? Not sure what I’m talking about? A few weeks ago I posted on my socials about a challenge that my business coach, Pippa, had set for me. Pippa suggested that I post two articles on a subject I’m passionate about: one written by me, and one written by Chat GPT.
Curious to dive in and try to spot the difference? Read below, and ask yourself: was this written by a bot or an actual person? Then read the first post here and ask yourself the same question.
Not the What, but the Why and the How
In our fast-paced world, where information is readily available at our fingertips and choices abound, it's easy to get caught up in the "what" of things. What should we do next? What should we buy? What goals should we set? However, it's becoming increasingly clear that it's not the "what" that truly matters, but rather the "why" and the "how" behind our actions and decisions.
The Power of Why
Simon Sinek, in his famous TED Talk and subsequent book, "Start with Why," introduced the concept that the most successful individuals and organizations don't start with "what" they do but instead with "why" they do it. The "why" represents our purpose, our cause, or our belief - the driving force behind everything we undertake.
Consider the likes of Apple, a company that doesn't merely sell computers and smartphones; they sell innovation and a challenge to the status quo. Or think of individuals like Martin Luther King Jr., who didn't just have a dream; he had a vision for a more just and equal society. When we understand and communicate our "why," we can connect on a deeper level with our audience, whether it's customers, colleagues, or friends.
The Importance of How
While the "why" provides the motivation, the "how" serves as the roadmap. It's the strategy and the execution that bring our "why" to life. Without a clear "how," our "why" remains an abstract idea, and our actions lack direction.
For instance, if your "why" is to make the world a healthier place, the "how" might involve educating people about nutrition, creating accessible fitness programs, or developing sustainable food products. The "how" transforms your purpose into tangible steps and decisions.
Aligning Your Why, Who, and How
The true magic happens when you align your "why" with your "who" (your audience or target market) and your "how" (your strategy and actions). This alignment creates a powerful synergy that drives meaningful connections, whether in business, personal relationships, or personal growth.
To achieve this alignment, it's crucial to be intentional about understanding your "why," knowing your audience, and developing a clear plan of action. It's about connecting the dots between your core values, your target audience's needs, and the practical steps required to make your vision a reality.
The Succinct List: Your Roadmap to Alignment
If you'd like a super simple map to write copy that aligns with your why, who, and how, email jodie@southernharbour.org for a copy of The Succinct List. Pin it to your Task Bar, and let it serve as a daily reminder to stay focused on what truly matters - not the "what," but the "why" and the "how."
In conclusion, in a world filled with endless possibilities and distractions, remember that success and fulfilment come not from chasing the "what," but from understanding your "why" and having a clear plan for the "how." When you align your purpose with your actions and connect with your audience, you'll find yourself on a path to true impact and meaning.
Which one was written by me, and which was written by Chat GPT?
Truth be told, I think it’s very easy to tell. Still, I learned a lot through this exercise. What do you think the main differences are? I’d love for you to head over to my my Instagram, Facebook or LinkedIn page, and let me know in the comments.
